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What does Technical SEO achieve?
Faster Loading Times
Websites need to load quickly. The majority of your site visitors are impatient and don’t want to wait for a page to load. In recent studies, over 50% of users will abandon a site if it takes more than 6 seconds to load.
01
Crawlability
Robots are used by Search Engines to crawl your website. These robots follow all the links on your site to discover content. There are more efficient ways to guide let these robots know what content is important, and what shouldn’t be indexed. Making sure that your website has a properly structured sitemap and robots.txt file is extremely important.
02
Better Search Engine Ranking
Because of increased crawlability, technical SEO can achieve higher search engine rankings by ensuring that search engine bots can efficiently and effectively access and index all important pages on a website. This enhanced crawlability means that your content will be crawled more frequently and indexed more often.
03
Security
By performing a technical SEO audit, security issues can be discovered and addressed. Many websites are using old themes or applications with insecure Javascript. These type of vulnerabilities not only leave your customers at risk, but also contribute to a lower ranking with Google. SSL can also be bolstered to ensure faster and more secure connections to the server.
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How can Technical SEO help ranking?
The goal of technical SEO is to ensure that a website can be crawled and indexed in the most efficient way possible. The process involves making sure your webpages are optimised for both search engine bots and human users.
Technical SEO includes auditing all pages to ensure they have the correct markup, tags, and titles; creating an effective sitemap; optimising page speed; setting up 301 redirects; improving internal linking structures and implementing CDNs.
Technical SEO also plays a vital role in increasing the visibility of a website by helping it appear higher on SERPs (Search Engine Results Pages). By making sure that your website is optimised from a technical perspective, you can give it the best chance of appearing ahead of its competitors when someone searches for related terms or phrases.
Also, technical SEO can help your website rank higher in local searches for local SEO and increase its chances of appearing in featured snippets on SERPs.
Technical SEO is the foundation of any successful SEO strategy. It ensures that your website is optimised for search engines to crawl, index, and understand your content effectively. Here’s how technical SEO can help achieve better search engine rankings:
Improved Crawlability and Indexability
Robots.txt Optimisation: Ensuring that your robots.txt file allows search engines to crawl important pages while blocking irrelevant or sensitive sections.
Sitemap Submission: Creating and submitting XML sitemaps helps search engines discover and index all the important pages on your site.
Enhanced Website Speed
Page Speed Optimisation: Faster load times improve user experience and are a known ranking factor. Techniques include optimising images, leveraging browser caching, and minimising JavaScript.
Core Web Vitals: Focusing on key metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) to ensure a smooth user experience.
Mobile-Friendliness
Responsive Design: Ensuring your website is fully responsive and provides a seamless experience across all mobile devices is crucial for mobile-first indexing.
Mobile Usability: Testing and optimising mobile usability through tools like Google’s Mobile-Friendly Test.
Secure Website (HTTPS)
SSL Certificates: Implementing HTTPS encrypts data between your website and users, builds trust, and meets search engine requirements, as HTTPS is a ranking factor.
Structured Data Implementation
Schema Markup: Adding structured data using schema.org helps search engines understand the content and context of your pages, enabling rich results (e.g., star ratings, FAQs) in SERPs.
Optimised Site Architecture
URL Structure: Using clean, descriptive URLs that include keywords and are easy for both users and search engines to understand.
Internal Linking: Creating a logical internal linking structure to distribute link equity and guide search engines through your site hierarchy.
Duplicate Content Management
Canonical Tags: Using canonical tags to indicate the preferred version of a webpage, preventing duplicate content issues and consolidating link equity.
Consistent URL Formats: Ensuring URLs are consistent and avoiding duplicate content by using a single preferred format (e.g., with or without “www”).
Proper Use of Meta Tags
Meta Titles and Descriptions: Crafting unique, keyword-rich meta titles and descriptions that improve click-through rates from SERPs.
Header Tags: Using header tags (H1, H2, H3, etc.) to structure content, making it easier for search engines to understand the context and relevance of your pages.
Error and Redirect Management
404 Error Pages: Creating custom 404 pages that help users find relevant content instead of leaving your site.
301 Redirects: Implementing 301 redirects to maintain link equity and guide users from outdated URLs to the correct pages.
Optimised Multimedia
Image Optimisation: Compressing images, using descriptive file names, and adding alt text to improve load times and accessibility.
Video SEO: Using structured data for video content, creating video sitemaps, and optimising video titles and descriptions.
Log File Analysis
Crawl Budget Optimisation: Analysing server logs to understand how search engine bots interact with your site, identifying and fixing crawl errors, and optimising crawl budget.
Content Delivery Network (CDN)
Global Content Distribution: Using a CDN to distribute your content globally, reducing latency and improving load times for international users.
International SEO
Hreflang Tags: Implementing hreflang tags to signal language and regional targeting for multilingual or multinational websites, helping search engines serve the correct version of your site to users in different regions.
Regular Audits and Monitoring
Technical SEO Audits: Performing regular technical SEO audits to identify and fix issues hindering your site’s performance.
Monitoring Tools: Using tools like Google Search Console, Bing Webmaster Tools, and third-party SEO tools to monitor site health, performance, and rankings.
Focusing on these technical SEO elements can create a strong foundation for your website, making it easier for search engines to crawl, index, and rank your pages. This improves your visibility in search results and enhances user experience, leading to better engagement and higher rankings.
Frequently Asked Questions About SEO
To ensure that your website is optimised for search engine ranking, there are a few key things to keep in mind. First, your website’s content must be keyword-rich and relevant to your business niche. Secondly, your website must be free of any technical errors that could hinder its indexing by search engines. Finally, you must actively promote your website through link building and social media engagement. By following these simple SEO best practices, you can significantly improve your website’s chances of achieving a top ranking in search engine results pages.
In short, yes. Hiring a skilled SEO company can make a huge difference in organic traffic. Studies have shown that 91.5% of users rarely go past the first page of results to find what they are looking for. If your site is on the first page of the results, people will be able to find it. This means your website will be visible to many more potential customers.
Search Engine Optimisation increases your ability to rank by ensuring that your content is good and that your website follows best practices. This also leads to a better customer experience, not just higher rankings.
ALT tags are used to describe the images on a webpage. They help search engines understand what the image is, and they can also be used by people who are visually impaired to understand what the image is.
Backlinks are links that point to your website from other websites. When someone links to your site, they’re effectively vouching for your content and saying that they think it’s valuable and worth reading. Backlinks are an important part of any SEO strategy because they help search engines determine the quality and relevance of your site.
However, not all backlinks are created equal – some are more valuable than others. In general, the more relevant and trustworthy the site that’s linking to you, the better. Likewise, the more high-quality content you have on your site, the more likely people are to link to it.
SEO stands for Search Engine Optimisation. SEO is a process that involves optimising your website to function properly and fast, as well as meet the standards expected by modern search engines.
Technical SEO (Search Engine Optimisation) involves optimising websites and web servers so that search engine spiders can crawl and index your site more efficiently. Having a faster website without errors increases the chance of ranking organically.
