Established in 2012, NC Fitness Gear is a leading supplier of quality gym equipment and flooring in Australia. Based in Hallam, Victoria, they have supplied gyms all over the country with their products. Whether you’re looking to start your own gym or just want to improve your home gym, NC Fitness Gear has everything you need.
The Challenge
When we first were contacted by NC Fitness they had a few Online store issues. Firstly, the speed of the site wasn’t very good. The hosting setup was lacking in resources needed to handle the traffic flow, and the website theme had many coding issues. The other issues we faced were high bounce rates and expensive CPAs.
Lack of Google Results
Google dominates the search engine market, maintaining a 92.47% market share as of June 2021.
The importance of Google results became apparent toNC Fitness Gear as their results did not match the investment they were making across their marketing platforms. It is important to consider that 81% of people search online for a product or service, Google paid search marketing is paramount to ensuring sure that your product is placed in the search results on the first one to 3 pages.
Site Speed & Rankings
How many times have you given up on a website site because it is slow? We all want to find answers to our questions quickly and data now confirms that users really care about how quickly pages load.
NC Fitness Gear’s site was slow in loading which equates to a huge amount of missed opportunities, especially when more than half the visits to the website are abandoned due to the page taking more than 3 seconds to load. Page speed is also an SEO ranking signal for both desktop and mobile, so the speed of your website is a key factor in gaining that competitive edge.
Server Downtime – Lost Sales
In 2021, NC realised they needed some help as their server speed was not handling the amount of increased traffic from Covid lockdowns.
Covid had played an important role and highlighted the importance of e-commerce. An easy-to-use e-commerce platform can be pivotal, a sub-standard e-commerce website will hinder your sales significantly. NC Fitness use Woocommerce, which is a great platform to work with on SEO and coding performance.
Our Approach
NC’s brand, quality and innovative products already gave us an incredible base to launch and improve on. Our Approach was to focus on the following:
- Increase SEO on the Website
- Lower CPA on Google Ad campaigns
- Implement Click Fraud Protection on all ads
- Introduced and set up the products on Pinterest
- Add new Sales Channels
- Fix the website to allow the users a more seamless buying experience.
The Outcome
Our biggest success is the increased sales growth that all the elements we improved have helped achieve.
- We increased sales
- Improved the website speed to a Google Speed insights
- Reduced bounce rates significantly with Click Fraud Protection
- Reduced the CPA (Cost Per Acquisition)
- Fixed coding issues
- Our new and proven Google Adwords campaign increased page rankings leading to an increase of sales and rankings.
We continue to monitor, maintain, improve, and partner with NC to transform its digital marketing portfolio.
NC Fitness Gear to get swole…
With a strong online presence, NC Fitness Gear has seen continued growth.
