Lilydale Tyres is a local business in Lilydale, Victoria, specialising in tyre services for a wide range of vehicles, including cars, trucks, forklifts, and more.
They offer products from leading tyre brands like Dunlop, Goodyear, Michelin, and others. Their services include tyre repairs, puncture repairs, and wheel alignments. The business is known for its customer-centric approach, competitive pricing, and honest service.
Lilydale Tyres struggled with an outdated WordPress theme and an old version of the platform, making it increasingly difficult to manage and update their website. The outdated theme was not only visually unappealing but also lacked the necessary functionality and responsiveness that modern websites require.
This made it challenging for the team to keep the site aligned with their growing business needs and to provide a seamless user experience for their customers.
Lilydale Tyres faced significant challenges with their website’s lack of mobile-friendliness. The site was not optimised for smartphones and tablets, resulting in a poor user experience for visitors accessing it from mobile devices.
Navigation was cumbersome, and key information was difficult to find due to improper scaling and outdated design elements. This limitation hindered their ability to reach a broader audience, particularly as more users rely on mobile devices to search for services like tyre repairs and purchases.
Lilydale Tyres was dealing with slow website hosting, which significantly impacted the performance and user experience of their site. The sluggish load times frustrated visitors and led to higher bounce rates, as the delays deterred potential customers.
This issue affected user satisfaction and also had negative implications for search engine rankings, making it harder for Lilydale Tyres to attract new customers online. Recognising the importance of a fast, reliable website, they sought to upgrade their hosting as part of their broader website overhaul.
Lilydale Tyres had recently had a new logo design. We started with this logo and built the rest of the site branding around it. Our main focuses were:
Within one week, we were able to complete a full website rebuild and rebrand.
The rebuild of Lilydale Tyres’ website significantly improved their business by enhancing their online presence, making it more professional, user-friendly, and mobile-responsive. The updated design and functionality allowed for easier navigation and better customer engagement, leading to increased traffic and customer inquiries. The new, faster hosting improved load times, reducing bounce rates and improving their search engine rankings. Overall, the modernised website enabled Lilydale Tyres to better showcase their services, reach a wider audience, and ultimately drive more business growth.
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