FAQs

To ensure that your website is optimised for search engine ranking, there are a few key things to keep in mind. First, your website’s content must be keyword-rich and relevant to your business niche. Secondly, your website must be free of any technical errors that could hinder its indexing by search engines. Finally, you must actively promote your website through link building and social media engagement. By following these simple SEO best practices, you can significantly improve your website’s chances of achieving a top ranking in search engine results pages.

In short, yes. Hiring a skilled SEO company can make a huge difference in organic traffic. Studies have shown that 91.5% of users rarely go past the first page of results to find what they are looking for. If your site is on the first page of the results, people will be able to find it. This means your website will be visible to many more potential customers.

Search Engine Optimisation increases your ability to rank by ensuring that your content is good and that your website follows best practices. This also leads to a better customer experience, not just higher rankings.

ALT tags are used to describe the images on a webpage. They help search engines understand what the image is, and they can also be used by people who are visually impaired to understand what the image is.

Backlinks are links that point to your website from other websites. When someone links to your site, they’re effectively vouching for your content and saying that they think it’s valuable and worth reading. Backlinks are an important part of any SEO strategy because they help search engines determine the quality and relevance of your site.

However, not all backlinks are created equal – some are more valuable than others. In general, the more relevant and trustworthy the site that’s linking to you, the better. Likewise, the more high-quality content you have on your site, the more likely people are to link to it.

SEO stands for Search Engine Optimisation. SEO is a process that involves optimising your website to function properly and fast, as well as meet the standards expected by modern search engines.

Technical SEO (Search Engine Optimisation) involves optimising websites and web servers so that search engine spiders can crawl and index your site more efficiently. Having a faster website without errors increases the chance of ranking organically.

There are two types of SEO: white hat SEO and black hat SEO. White hat SEO refers to optimization techniques that are approved by Google and aimed at improving the user experience on a website. Black hat SEO, on the other hand, uses techniques that are not approved by Google and are designed purely to improve a website’s ranking in search results.

There are many reasons why you need SEO. It can help you improve your visibility in search engines, which can lead to more traffic and potential customers. It can also help you improve the quality of your website, making it more user-friendly and increasing the chances that people will stay on your site longer. SEO can help you build trust and credibility with potential customers, which can ultimately lead to more sales. In short, SEO is an essential part of any successful online marketing strategy.

Your website’s speed is important for several reasons. First, fast loading times improve user experience. Visitors to your site are more likely to stick around if your pages load quickly, and they’re also less likely to get frustrated and give up entirely if your site is slow. Second, fast loading times can help improve your search engine ranking. Google and other search engines take page speed into account when determining where to rank websites in their search results, so a faster site could mean better visibility for your business. Finally, fast loading times can help you save money on hosting and bandwidth costs. The faster your site loads, the fewer resources it will use, which can save you money over time.

CPA stands for Cost Per Acquisition and means the amount of money that a company spends to acquire a new customer or sale. There are several ways to calculate CPA, but the most common method is to divide the total cost of acquisition by the number of new customers acquired or sales made. This provides a clear picture of how much each new customer or sale costs the company on average. 

Facebook Commerce Manager is a powerful tool that allows businesses to manage their Facebook storefronts and product catalogs. It provides an easy way to add products to your Facebook Page, track inventory, process orders, and more.

With Facebook Commerce Manager, you can:

– Add products to your Facebook Page

– Track inventory and orders

– Process payments

– View insights about your products and customers

Facebook pixel is a code that you can insert into your Facebook ads that allows you to track conversions, remarket to people who have already visited your website, and build Lookalike Audiences. All of this data can be extremely valuable in helping you to create more effective Facebook ads and drive better results for your business. If you’re not already using Facebook pixel, it’s definitely something worth considering!

Social media advertising is a form of online marketing that uses social networking sites as a platform to promote a product or service. Social media advertising includes paid ads that appear on social networking sites like Facebook or Instagram, as well as organic or natural posts that are not directly advertisements.

Paid social media advertising is typically done through sponsorships, where a brand pays to have their ad appear on a specific social networking site. Organic or natural social media posts are those that are not directly advertisements but still promote the brand in some way.

CPA stands for Cost Per Acquisition and means the amount of money that a company spends to acquire a new customer or sale. There are several ways to calculate CPA, but the most common method is to divide the total cost of acquisition by the number of new customers acquired or sales made. This provides a clear picture of how much each new customer or sale costs the company on average. 

Google AdWords is a type of SEM (search engine marketing) that allows you to place ads on Google.com and its partner websites. These ads are typically displayed when someone uses Google to search for the product or service that you offer.

Google Shopping is an online shopping platform that allows users to search for and purchase products from online retailers. It is a part of Google’s e-commerce services, which also include Google Wallet and Google Checkout. Google Shopping was launched in 2013, and is available in over 30 countries.

ROAS, or return-on-ad-spend, is a metric that calculates the profitability of your online advertising campaigns. To calculate ROAS, simply divide your total revenue by your total ad spend. This will give you a percentage that indicates how much profit you’re making for every dollar you spend on advertising.

For example, let’s say you have a total revenue of $10,000 and you’ve spent $1,000 on advertising. Your ROAS would be 10 (10,000 / 1,000), meaning you’re making $10 in profit for every $1 you spend on advertising.

Hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server and your webpages will be delivered to them through the browser.

There are many different types of web hosting services available. The most common type is shared web hosting, which means that your website shares a server with other websites.

Shopify is a simple, powerful eCommerce platform that helps businesses of all sizes sell online. Whether you’re just getting started or are an experienced entrepreneur, Shopify has everything you need to create a successful online store.

Shopify is easy to use, especially if you’re already familiar with basic web design and development. And our 24/7 support team is always here to help if you need it.

Plus, there are no limits to what you can do with Shopify. You can customize your store’s look and feel, add new features and functionality, and use apps from our App Store to grow your business.

SSL (Secure Sockets Layer) is a protocol that provides security for communication over the internet. SSL uses encryption to protect data from being accessed by unauthorised people.

SSL also authenticates the identity of websites, ensuring that users are connecting to the correct site. When you connect to a website over SSL, you will see a green padlock in your web browser’s address bar. This indicates that the connection is secure and that your data is safe.

WordPress is a content management system (CMS) that enables you to create a website or blog from scratch, or to improve an existing website. WordPress is a free and open source project, released under the GPL.

WordPress is used by millions of people around the world, including many large organizations, such as The Guardian, Forbes, and The New York Times. WordPress is also popular with small businesses and individuals who want to create a professional-looking website without spending a lot of money.

There are two versions of WordPress: the self-hosted version (WordPress.org) and the hosted version (WordPress.com). Both versions are easy to use and come with a variety of features.

There are a few reasons why updating plugins is important:

1. Newer versions often include security fixes.

If a plugin has a security vulnerability, it can leave your site open to attack. By keeping your plugins up-to-date, you can help protect your site from potential threats.

2. Newer versions may include new features or improvements.

As plugin developers release new versions of their products, they often include new features or improvements. By updating to the latest version, you can take advantage of these new additions.

3. Newer versions may be required for compatibility with other software.

Yes! All types of businesses can benefit from digital marketing. With more and more people going online to find products and services, it’s essential that your business has an online presence and can be easily found by your potential customers.

Digital marketing covers a variety of different areas; some forms of digital marketing work faster than others. Search engine optimisation (SEO) can take the longest but can also be the most beneficial in the long term.

Paid advertising like Google Ads or Social Media Ads can show a more immediate result as you can target audiences and display ads instantly to them. Ultimately you can expect to see results with either strategy within three months.

Costs for digital marketing can vary dramatically based on the industry that you’re promoting. Many aspects of digital marketing involve out-bidding your competition to make sure your ad is seen more than theirs. For example, the average cost-per-click for a keyphrase such as “Stamp Collecting Store Melbourne” may be below 40c per click, whilst the keyphrase “Best Lawyer in Melbourne” might be $12 per click.

A digital marketing agency has a team of professionals that specialise in current digital marketing techniques and trends. Instead of traditional marketing methods, like newspaper ads and billboards, they provide services that are geared towards the use of technology, like search engines and advertising, so that you can directly connect and interact with your target audience worldwide.

Digital Marketing Agencies provide:

• SEO (Search Engine Optimisation).
• Content creation.
• Website Marketing.
• PPC (Pay-Per-Click) Advertising.
• EDM (Electronic Direct Mail Marketing).
• Social Media Advertising.
• SMS Marketing.